Thursday, July 14, 2011

Lake Country Launches okanaganway.ca Website to Further Support Tourism and Economic Development

The District of Lake Country has recently launched a brand new website to support tourism and economic development in the community. The www.okanaganway.ca website emerged as a top priority from the branding exercise conducted by the municipality last year. “With the ever increasing role that having an online presence plays in current tourism and economic development decisions, the District is pleased to see this website in place so that we may further stand out in these highly competitive areas” says Chair of the Economic Planning and Development Committee and District Councillor, Geoff Greenwell.
Development Services Manager, Mark Koch notes that “the website was a highly collaborative effort, with input from various District stakeholders and the Lake Country Chamber of Commerce”. The District intends for the site to be a living entity, with regular updates on events happening in the community. The www.okanaganway.ca site was completed by both Zapp Worx and Reputations, two Vancouver based consultants that specialize in design and public relations. The website also ties in the District’s existing social media program, by connecting directly to existing Twitter, Facebook, LinkedIn, and You Tube feeds. 

The website is divided into three primary sections, Visit, Live and Work, speaking to the different audiences that will use the site, while the What’s Happening and Blog sections will keep those seeking current information attune to the latest events happening in Lake Country. Mayor, James Baker adds that he is “especially happy to see this website in place to help support existing and future Lake Country businesses, and to promote further investment in our fantastic community”.

The www.okanaganway.ca website is now live, with the District welcoming appropriate links to the site from other related websites in the community.   


For more information contact:
Mark Koch, Development Services Manager
t: 250-766-6674 or mkoch@lakecountry.bc.ca
 
Alberto De Feo, Chief Administrative Officer
t: 250-766-6671 or administrator@lakecountry.bc.ca

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